Editing Carlill v Carbolic Smoke Ball Co.

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The trial judge awarded Carlill £100.
The trial judge awarded Carlill £100.
|issues=Can an advertisement offering a specified sum form a binding contract?
|issues=Can an advertisement offering a specified sum form a binding contract?
|arguments=Carbolic argued that the advertisement was mere puffery.
|holding=The company's advertisement constituted an [[Contracts/Offer|offer]]. The offer was accepted by Mrs. Carlill. Consequently, she is entitled to the £100.
|holding=The company's advertisement constituted an [[Contracts/Offer|offer]]. The offer was accepted by Mrs. Carlill. Consequently, she is entitled to the £100.
|reasons=The offer was similar to a reward (unilateral contract).
|reasons=The offer was similar to a reward (unilateral contract).
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